PewDiePie Net Worth (Money & Salary)

PewDiePie’s Net Worth: What is it?

PewDiePie, a Swedish internet celebrity, streamer, and video game commentator, possesses a net worth of $45 million. At times, his channel has held the title of the most-subscribed channel on YouTube, making him one of the highest-earning YouTubers globally. The content on his YouTube channel generally consists of videos where he plays various video games.

The format of his videos typically includes him playing a game while commentating on his experiences and reactions to the gameplay. PewDiePie often endearingly calls his fans the ‘Bro Army,’ made up of his ‘Bros,’ and typically concludes each video with a ‘Brofist.’ Since the launch of his channel in 2009, subscriptions have exploded. In 2012, he spoke at the Nonick Conference. By October of the same year, OpenSlate ranked his channel as the #1 on YouTube based on “SlateScore.” In April 2013, his subscriber count reached 6 million, and in July 2013, he relocated to the United Kingdom for improved Internet connectivity.

The Highest-Paid YouTube Star

PewDiePie stands out not only as YouTube’s biggest star by video views but also as one of the platform’s highest-paid personalities. In 2013, CelebrityNetWorth disclosed that PewDiePie earned $12 million, making him the highest-paid YouTube star globally at that time. His earnings increased to over $14 million in 2014, followed by $9 million in 2015. In 2016, he again made $15 million, and in 2017, his earnings were $12 million. In 2018, he earned $15.5 million and in 2019, he made $13 million. Currently, PewDiePie charges around $450,000 for a sponsored video.

When calculating his total earnings, PewDiePie has generated over $73 million pre-tax from his YouTube ventures since 2013. In an interview, he affirmed that his net worth significantly surpasses $20 million.

Early Life

Born on October 24, 1989, in Gothenburg, Sweden, PewDiePie’s real name is Felix Arvid Ulf Kjellberg. His parents, Lotta Kristine Johanna and Ulf Christian Kjellberg, play significant roles in his background, with his father being a corporate executive and his mother an accomplished Chief Information Officer. He has an elder sister, Fanny. During high school, Felix often skipped classes to indulge in video gaming. He completed his education at Göteborgs Högre Samskola. Initially, he aimed to pursue a degree in Industrial Economics and Technology Management at Chalmers University of Technology; however, disinterest in the subjects led him to drop out. Contrary to popular belief, he did not leave school to chase a YouTube career. Despite his lack of interest in coursework, he nurtured a passion for Photoshop and gaming, selling photoshopped images to gather enough funds for a computer.

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YouTube

PewDiePie, initially known as Felix, became a YouTuber on December 19, 2006, with a channel called “Pewdie.” He derived “pew” from the sound of a laser, and his content primarily featured gameplay from Call of Duty, supplemented by personal vlogs. Due to losing access to his original channel, he created a new one titled PewDiePie on April 29, 2010. On this channel, his content evolved to include Call of Duty, Minecraft, and various horror/action titles. For instance, he shared clips showcasing his best moments in CoD, complete with humorous commentary and edits. His Minecraft uploads were marked by “Let’s Plays,” focused simply on playing the game.

Early Success

Eventually, PewDiePie started playing Amnesia, and unexpectedly, his Let’s Plays of the game resonated with the broader YouTube community, resulting in a rapid increase in his subscriber count. By July 2012, he had reached 1 million subscribers, followed by 2 million in September of the same year. His rise included signing on with MCN Machinima, and by October 2012, he transitioned to Maker Studios.

The Biggest YouTube Star On The Planet

During 2012 and 2013, PewDiePie held the title of the fastest-growing channel on YouTube. Throughout 2013, his subscriber count surged from 3.5 million to 19 million. That year alone, he gained followers at an astounding rate of 1.037 subscribers every second, amassing a total of 1.3 billion video views, finishing the year as the platform’s most subscribed channel.

With assistance from Maker Studios, he launched a PewDiePie app for iPhone. Despite previously expressing his unease with Maker Studio’s parent company, Disney, he successfully created a complementary website and online store for the now-successful app.

In 2014, his channel saw an addition of 14 million subscribers and achieved 4.1 billion video views, outpacing all other channels significantly. By 2015, his monthly average of video views reached 300 million.

Return To Twitch

In May 2020, PewDiePie entered into an exclusive streaming agreement with YouTube but made an unexpected return to Twitch in March 2023, after a prolonged period of inactivity on that platform. He introduced a unique concept called PewDiePie Infinity, where he created an “infinite money glitch in real life” by setting up a continuous loop of his previous streams and videos. He has currently amassed 1.5 million followers on Twitch.

Controversies

PewDiePie faced backlash in February 2017 when he was stripped of his YouTube Red show following the emergence of antisemitic content in several of his videos. He defended himself by asserting that the videos were intended to be sarcastic and to showcase how individuals might compromise their values for money, regardless of the ethics involved. A notorious instance included him hiring two people for $5 through the platform Fiver to display a sign stating “Death to all Jews.” Additionally, there has been a viral movement encouraging people to challenge society by promoting the phrase “subscribe to PewDiePie” in a public context. This movement has, unfortunately, been linked to at least two mass killers.
“`During their massacres or within their manifestos, perpetrators have included the phrase “subscribe to PewDiePie.” PewDiePie has since distanced himself from this meme and condemned the actions of the murderers.

Personal Life

In 2011, PewDiePie encountered Italian Marzia Bisognin, which led to an online friendship that blossomed into a romantic connection. The following year, he created a YouTube channel for her called CutiePieMarzia. Her content revolved around beauty, fashion, makeup, books, and movies, ultimately becoming one of YouTube’s most popular beauty channels. In 2018, she decided to retire from YouTube. For several years, the couple frequently traveled between Sweden and Italy before finally settling in Brighton and Hove, England. They tied the knot in August 2019 and currently live a relatively private life in their small seaside town, sharing their home with two pugs named Edgar and Maya. In February 2023, his wife revealed they were expecting a baby.

In 2019, they purchased a home in Japan, which was later robbed later that same year. Their relocation was postponed due to the country’s regulations following COVID-19. By May 2022, they had successfully moved to their Japanese residence with a five-year business visa.