Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

Logan Paul is an American YouTuber, boxer, internet personality, and actor, with a net worth estimated at $150 million. Currently, he boasts over 23.6 million followers on his YouTube channel and has frequently ranked among the highest-paid YouTubers globally, earning at least $20 million annually. His Instagram account has 27 million followers, while his TikTok boasts 18 million followers.

In addition to YouTube, he operates a highly profitable merchandise line known as Maverick Apparel, which alone achieved more than $40 million in sales during its first nine months of business.

Since November 2018, he has been the host of the podcast Impaulsive. Recently, both Logan and his brother Jake shifted their focus to the world of professional boxing.

In 2023, Logan entered into a multi-year agreement with WWE valued at $15 million over three years, following a series of appearances in prior years.

Prime Energy Drink

Recently, the energy drink known as “Prime” has been a significant topic regarding Logan Paul’s wealth. For those who might not know, Logan alongside his boxing adversary KSI has been promoting Prime since its launch in January 2022. Based on unverified data from Prime, the beverage reportedly generated $565 million in revenue during the year from December 2022 to December 2023.

Do Logan Paul and KSI own Prime? No. They act as promoters but hold an equity stake in the brand. It is commonly understood that both may own either 20% jointly, or each has a share of 20%. The primary ownership rests with a Louisville-based parent company named Congo Brands, co-owned by Max Clemons and Trey Steiger.

Assuming Logan and KSI each possess a 20% stake in the brand, one can draw parallels to the 2020 sale of Rockstar to Pepsi, which was completed for $3.8 billion when Rockstar was generating $800 million in revenue. This reflects a sale value of approximately 5 times the revenue. If Prime achieves $600 million in annual revenue, one might speculate on the overall valuation of the brand.

With a value around $3 billion (5 times the $600 million figure), if both Logan and KSI possess a 20% ownership of the brand, their paper assets would translate to $600 million. Conversely, if their combined ownership is actually 20%, which implies 10% each, the worth would be $300 million for each individual. It remains uncertain what their true equity stakes are, and given that the brand’s revenue figures are not confirmed, all of this remains speculative. Nonetheless, it’s reasonable to conclude they possess significant stakes in a flourishing enterprise.

Prime has secured endorsements from a variety of celebrities, including quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA star Alexander Volkanovski. It’s likely that these celebrities were granted equity in return for their endorsement.

Early Life

Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio. His younger brother, Jake Paul, is also notable on social media. At the tender age of ten, Logan began creating videos for YouTube, launching a channel named Zoosh.

In 2012, Logan was recognized as an All-Star linebacker for the Westlake High School football team. He was also a State Champion wrestler during his high school years and subsequently pursued engineering studies at Ohio University. From 2013 to 2014, he skyrocketed from 900 followers on various social media platforms to 1.5 million, particularly excelling on Vine. In 2014, he dropped out of Ohio University to relocate to Los Angeles.

Career

A compilation of his Vine work was transformed into a video for YouTube, which gained over four million views within its first week of release in April 2014. Soon after, he amassed 4 million followers on Vine and began producing paid content for HBO, Pepsi, Virgin Mobile, and other brands. In 2015, he ranked as the 10th most influential personality on Vine, earning substantial income through his short clips. Following the closure of Vine, Paul transitioned his content to YouTube.

As of now, Logan’s videos have reached nearly six billion views. He boasts more than 23.6 million YouTube subscribers, 26 million Instagram followers, and 15 million Facebook fans.

Suicide Forest Controversy

On December 31, 2017, Paul uploaded a video filmed at Aokigahara, located at the base of Mount Fuji in Japan. This forest is infamous for being a location where many individuals have taken their own lives. The video featured a deceased individual hanging from a tree and garnered 6.3 million views within the first 24 hours of its release. Numerous online petitions emerged, calling for YouTube to take down Paul’s channel. In response, Paul deleted the video and issued a public apology on Twitter on January 1, 2018. Subsequently, on January 9, YouTube condemned the video via a statement on Twitter, and on January 10, announced Paul’s removal from its preferred ad program, Google Preferred. Additionally, Paul faced termination from the YouTube

the red series “Foursome” resulted in Paul donating $1 million to suicide prevention organizations.

Other Controversies

In early February 2018, YouTube suspended all advertisements on Paul’s channels due to a “pattern of behavior.” This was in reference to incidents such as his involvement in the “Tide Pod challenge,” the time he humorously attempted CPR on a fish he pulled from his pond, and the incident where he filmed himself using a taser gun on two dead rats. During this suspension, Paul earned no revenue from the views on his page. Two weeks later, YouTube reinstated ads on his channel, yet he remained on probation for 90 days, during which his channel and its content were excluded from appearing on YouTube’s trending tab.

In January 2019, during a segment on his podcast, Paul made a comment stating, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” This remark drew considerable backlash, as many interpreted it as implying that being homosexual is a choice.

KSI Boxing Matches

The rivalry between Logan Paul and fellow YouTuber KSI is well-known. Their first pay-per-view boxing match, promoted as “the biggest internet event in history,” occurred on August 25, 2018. A rematch followed on November 9, 2019, at the Staples Center in Los Angeles. The initial fight attracted 2.25 million live viewers, with 1 million opting for pay-per-view and another 1.2 million estimated to have watched illegally via Twitch. Ultimately, around 1.3 million viewers purchased the fight through PPV, resulting in approximately $13 million in revenue. Including other revenue sources such as merchandise, both Logan and KSI likely earned around $2 million before taxes from this match. For the second fight, they were each guaranteed a minimum payout of $900,000, and their combined earnings likely surpassed $3 million, thanks to the broadcast by the boxing company DAZN USA.

Personal Life

During the fall of 2015, Paul shared an apartment complex in Hollywood with his roommates, Mark Dohner and Evan Eckenrode, along with fellow social media celebrities like Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Their close living arrangements allowed them to collaborate on videos for their respective channels.

In the fall of 2017, Paul relocated to an estate in Encino.

In July 2018, Paul and actress Chloe Bennet made their relationship public, although they had reportedly been dating for about a year before that announcement. The couple ended their relationship in September of the same year.

It is worth noting that Paul is red-green colorblind.

In May 2020, Paul confirmed his relationship with model Josie Canseco, the daughter of baseball legend Jose Canseco. Later, in June 2020, he shared a video on his YouTube channel titled “I Bought My Girlfriend A Horse.” After a disagreement between them, he decided to reconcile by surprising Josie, who enjoys horseback riding, with a horse of her own. The video featured them riding horses together, with Paul revealing he had bought both: “100% yours. Even …”

“You can keep them if we break up.”

In 2022, model Nina Agdal began dating Paul, and the couple shared their engagement news in July 2023.

Annual Earnings

Logan earned $12.5 million in 2016, followed by $12 million in 2017. The following year, he made $14.5 million, and in 2019, his earnings were $10 million. By 2021, his total earnings reached $18 million.

From September 2022 to September 2023, Logan’s income amounted to $20 million.

Real Estate

Logan Paul resided in this mansion located in the Los Angeles suburb of Encino for several years:

He acquired the property in October 2017 for $6.55 million after it had been listed for $8.5 million a few months prior. The mansion spans over 30,000 square feet and includes 14 rooms. Logan sold this home for $7.4 million in April 2022, with Machine Gun Kelly as the buyer.

Currently, Logan lives in Puerto Rico, renting a mansion worth over $13 million in the Ritz-Carlton private gated community.

In 2019, Logan bought Fobes Ranch, an 80-acre property in the San Jacinto Mountains, for $1 million. The property is about two hours east of downtown Los Angeles and was previously inhabited by Timothy Leary, a Harvard professor turned LSD producer, during the 1960s. Leary lived there and produced LSD with a group of surfers from Laguna Beach known as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

Logan went up against Floyd Mayweather in a professional boxing match on Saturday, June 6, 2021. It is reported that Logan secured a deal for a base salary of $250,000, along with 10% of Pay Per View earnings. Meanwhile, Mayweather secured a guaranteed $10 million just to appear, plus 50% of the PPV profits.

Logan estimated his earnings from the fight to be at least $20 million, while Floyd claimed he would earn over $50 million.

Ultimately, about 1 million people purchased the fight. Floyd’s earnings were estimated at $35 million, with Logan making approximately $5.25 million.