Double Dart Cookie
DoubleClick DART Cookie
What is the DoubleClick cookie doing on my computer?
In your Cookies folder, if a DoubleClick cookie is present, it is likely a DART cookie. Marketers utilize the DoubleClick DART cookie to gauge the effectiveness of their Internet advertising campaigns and paid search listings. DoubleClick’s DART technology is employed by numerous marketers and websites to manage and serve advertisements or paid listings. When an ad is shown or a paid listing is selected, DoubleClick’s DART products create or identify a unique, persistent cookie. The information provided by the DART cookie to marketers includes the count of unique users who viewed their advertisements, the number of clicks on those ads or listings, and the specific ads or listings that were clicked.
Why does your cookie keep coming back after I delete it?
Whenever you access any website or search engine that utilizes DoubleClick’s DART technology, our servers will verify if a DART cookie is already present. If a DART cookie isn’t found, the servers will attempt to create one in reaction to your browser’s request to load that webpage. If you prefer not to have a DART cookie that carries a unique value, you can request a DoubleClick DART “opt out” cookie. Additionally, you can modify your Internet browser settings regarding cookie management, which will be detailed in the subsequent question.
How can I adjust my cookie settings to accept or decline cookies?
To manage cookies you might have accepted and to impose restrictions on cookies in the future, please follow these steps:
IMPORTANT: SHOULD YOU DELETE YOUR OPT-OUT COOKIE, YOU WILL HAVE TO OPT-OUT AGAIN. IF ALL OR THIRD-PARTY COOKIES ARE BLOCKED BY YOUR BROWSER, THE SETTING OF OPT-OUT COOKIES WILL BE PREVENTED.
* For Internet Explorer 6.0 users: Access the Tools menu, navigate to Internet Options, and go to the Privacy tab. This Internet Explorer version is the first to employ P3P for differentiating cookie types. P3P utilizes standard privacy statements provided by the cookie issuer to manage your cookie acceptance preferences. Under the “Privacy” tab, click on “Advanced.” Choose “Override automatic cookie handling,” and decide whether you wish to accept, block, or be prompted for “First-party” and “Third-party Cookies.” To block all cookies from DoubleClick’s doubleclick.net domain, access the “Web Sites” section under the “Privacy” tab and click on the “Edit” button. Enter “doubleclick.net” in the “Address of Web site” field, select “Block,” then click OK (the menu will vanish); click OK again to return to the browser.
* For Netscape 6.0+ users: Click on “Edit” in the menu bar, select “Preferences,” go to “Advanced,” and choose the “Cookies” section. Check either the option to “Warn me before accepting a cookie” or select “Disable cookies.” Then, click “OK.” Next, from your “Start” button, click “Find,” then “Files and Folders,” input “cookies.txt” in the search box, and click “Find Now.” After the search completes, drag all listed files into the “Recycle Bin.” Restart Netscape after shutting it down. Depending on your earlier choice, you may receive prompts for new cookie sets, or no cookies will be set or received. For Mozilla or Safari users, please visit their respective websites for information on disabling cookies.
Last Updated: November 20, 2024