JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

JoJo Siwa, known as an American dancer, singer, actress, model, and reality television personality, boasts a net worth of $20 million. She gained fame through her participation in the show “Abby’s Ultimate Dance Competition,” subsequently appearing on “Dance Moms.” While reality TV played a significant role in her rise to prominence, the bulk of JoJo’s success emerged after she made a name for herself on YouTube. Her videos collectively have hundreds of millions of views, and she attracts nearly 12 million subscribers, earning her recognition as one of the world’s most influential individuals.

Early Life

Born on May 19, 2003, in Omaha, Nebraska, Joelle Joanie Siwa first garnered attention through music videos like “Boomerang” and “I Can Make U Dance” on YouTube. Following her tour in 2018, she began selling out arenas, with the tour originally covering 52 cities across the United States and Canada, later extending to locations in the United Kingdom and Australia.

JoJo Siwa Hair Bow Sales

Many fans of JoJo often speculate that her net worth could be much greater than the current estimation, as she has reportedly sold 40 million hair bows. Although this figure lacks independent verification or publication in a business article, it is clear that she is profiting significantly from product sales. However, it’s important to note that even with the figure of 40 million bows being accurate, it does not imply that JoJo herself is necessarily earning “hundreds of millions” from these sales.

Typically, when it comes to a celebrity’s product line, they receive payments only after a specific sales threshold is reached and initial production and marketing costs have been recovered. If JoJo has indeed sold 40 million hair bows, it suggests that she has surpassed such thresholds, enabling her to earn a share of the profits.

Taking into account the industry average cost for each $9 bow, we estimate conservatively that each sale results in a net profit of approximately $2.5. Drawing from similar celebrity endorsement deals seen in the market, JoJo might receive about 20% of the profits after costs are recuperated. This translates to $0.54 from each sale, before taxes. Assuming JoJo sold 40 million bows, she likely needed to sell 10 million merely to recover initial expenses. Consequently, her estimated total pre-tax earnings would be $16 million, which equates to around $8 million after taxes.

These calculations clearly indicate that JoJo is indeed generating a substantial income solely from product sales. Additionally, it’s worth noting that any net worth figure presented on our site has been calculated post-taxes. Therefore, for someone to possess a net worth of $14 million, their pre-tax earnings would need to be in the range of $25-30 million, accounting for various fees. Should JoJo sustain her current popularity levels, it is entirely possible to envision her achieving a net worth of $50-100 million in the future.

Filmography

Throughout her career, JoJo Siwa has made appearances in a variety of television shows, including numerous Nickelodeon productions such as “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Other significant roles include appearances in “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” “Celebrity Family Feud,”

Shows such as “Dancing with the Stars,” “So You Think You Can Dance,” “America’s Got Talent,” and “High School Musical: The Musical: The Series” have featured Siwa.

Additionally, she contributed to the films “The Angry Birds Movie 2” and “The J Team.”

Over the years at the Nickelodeon Kids’ Choice Awards, Siwa has received numerous nominations and accolades, including “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star.”

Real Estate

In February 2020, JoJo made a $3.5 million purchase of a home located in Tarzana, California, an LA suburb. At just 16 years old, she possessed more wealth than what most individuals earn in a lifetime. Her new residence was shortly showcased on her YouTube channel, providing fans with a comprehensive tour.

Spanning 6,000 square feet, this Mediterranean-style home offers ample room for JoJo’s entire family. Features such as marble floors, fireplaces, a gourmet kitchen, elegant French doors, and various other amenities guarantee that this young YouTuber will enjoy a comfortable lifestyle for many years ahead. The exterior boasts a swimming pool and a sports court.

Personal Life

Between August and November 2020, Siwa dated TikTok star Mark Bontempo. In January 2021, she publicly identified as part of the LGBTQ+ community via social media. Then, in February 2021, JoJo announced her relationship with her best friend, Kylie Prew. After their initial breakup in late 2021, they reconciled in May 2022 but separated again in June 2022. Subsequently, JoJo began a relationship with social media content creator Avery Cyrus in August. However, it was revealed in December 2022 that Siwa and Cyrus had parted ways.