Dana White Net Worth (Money & Salary) 2025

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Title: Dana White Net Worth (Money & Salary)
Last Updated: January 7, 2025

What Is Dana White’s Net Worth and Salary?

With a net worth of $500 million, Dana White is an American businessman and sports promoter. He is widely recognized as the current President of the Ultimate Fighting Championship (UFC), a major mixed martial arts organization.

When the UFC was sold to William Morris Endeavor (WME) for a whopping $4 billion in 2016, Dana held a 9% stake in the organization. Prior to this, he had relinquished his majority ownership to the Fertitta brothers, billionaire casino owners. After tax deductions, Dana’s share from the sale amounted to approximately $360 million.

During his tenure, White revolutionized the UFC, transforming it from a struggling niche organization into a dominant global force in mixed martial arts (MMA), earning credit for popularizing the sport on an international scale. His leadership has facilitated the UFC’s entry into foreign markets, securing lucrative television and sponsorship deals, alongside a remarkable upsurge in both fan interest and revenue.

White has been crucial in advancing MMA to a mainstream sport through his assertive marketing tactics and the cultivation of star fighters. He has played an essential role in orchestrating some of the most significant fights in the sport’s history, thereby solidifying the UFC’s status as the leading organization in MMA. His initiatives have not only transformed the perception of MMA but have also been vital in professionalizing and regulating the sport.

Apart from his achievements with the UFC, White has embarked on entrepreneurial projects such as the creation of Zuffa Boxing and has participated in several philanthropic endeavors. His candid demeanor and active involvement have established him as an influential personality in the sports industry, frequently drawing media attention for his daring decisions and contributions to the growth of MMA.

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Early Life

Brought into the world as Dana Frederick White Jr. on July 28, 1969, in Manchester, Connecticut, Dana is the son of June and Dana White. He and his sister, Kelly, spent most of their upbringing under the care of their mother and grandparents. His childhood involved frequent trips between Las Vegas and Maine. Engaging in sports, particularly boxing, characterized his youth, and he remains a lifelong supporter of the Boston Red Sox. Dana graduated from Hermon High School in Maine in 1987.

Early Career

After high school, White enrolled at the University of Massachusetts but did not complete his studies. During this period, he founded a boxing program aimed at at-risk youth in the inner city while also working as an aerobics instructor to support himself. Eventually, he moved permanently to Las Vegas and, in 1992, launched Dana White Enterprises.

It was at this point he began managing fighters like Chuck Lidell and Tito Ortiz. White also ventured into various fighting styles, including Mixed Martial Arts and Muay Thai, which would later become synonymous with the UFC.

Fortuitously, White had grown up alongside Lorenzo Fertitta, a former high school peer who had risen to prominence as an executive at Station Casinos. The two reconnected at a wedding in the mid-’90s, rekindling their friendship through a mutual passion for boxing and expressing aspirations of collaborating in the future.

(Michael Reaves/Getty Images)

The UFC

While managing fighters, White found himself at the center of controversies involving the UFC. After investigating the finances of Semaphore Entertainment Group, the UFC’s parent company, he discovered that they were facing bankruptcy. Upon learning this, White reached out to his childhood friend, Lorenzo Fertitta, to propose a purchase.

Lorenzo quickly recognized the financial potential and struck a deal to acquire the UFC, inviting his older brother Frank to join the venture. The Fertitta brothers collectively paid $2 million in 2001 for an 81% stake in the organization. Shortly thereafter, they appointed White as the president. Since then, under White’s leadership, the UFC has transformed from a perceived violent and illegal activity into a global sensation.

White has maintained his role as president even after the company was sold. His leadership has brought tremendous growth in popularity, turning the sport into a multi-billion dollar enterprise. In May 2017, the UFC announced White would host a program titled “Dana White’s Contender Series,” available exclusively on UFC’s digital streaming platform, UFC Fight Pass. This show highlights up-and-coming fighters, providing them a platform to showcase their talent with hopes of entering the UFC. Additionally, on March 18, 2019, White disclosed that he signed a new contract with ESPN, extending his tenure as UFC president for another seven years.

In January 2023, White launched his slap-fighting competition “Power Slap.” However, TBS reportedly canceled the show shortly after its debut.

UFC Sale to WME

Before the sale, Dana held a 9% stake in the UFC. Reports in May 2016 indicated that the Fertitta brothers were negotiating to sell the UFC for up to $6 billion. At that price, Dana’s 9% stake would have been valued at approximately $540 million. By July 2016, it was announced that the UFC had been sold to the talent agency WME-IMG for $4 billion, leaving Dana with $360 million before taxes.

In 2023, Endeavor (formerly known as WME-IMG) established a new public company that combined WWE with UFC, allowing White to continue his role as UFC president.

(Photo by Zhe Ji/Getty Images)

Controversies

In 2009, White used offensive language towards journalist Loretta Hunt following a report she published that upset him. He employed anti-gay slurs when discussing her report sources. GLAAD condemned his comments and called for…

After publicly using an anti-gay slur, White issued an apology, which he later followed through on.

During a New Year’s Eve celebration in 2023 at a Mexican nightclub, an argument between White and his wife occurred. Following a slap from Anne, White retaliated, and the incident was filmed. They both accepted responsibility, attributing their behavior to alcohol and expressing remorse for their actions.

Alex Wong/Getty Images

Personal Life

Since 1996, White has been married to his wife Anne, whom he met in eighth grade. Together, they have three children: two sons, Aidan and Dana III, along with a daughter named Savannah. White tends to keep details about his family life out of the public eye.

In May 2012, White made public his diagnosis of Ménière’s disease, a neurological disorder he believes was largely triggered by a childhood altercation. He faced additional health challenges in 2022, with extremely high triglyceride levels and other irregularities. Following this, he adopted a keto diet, which he claims has improved his sleep apnea and reduced leg pain.

White has been a strong advocate for Donald Trump throughout his political career. He spoke at the Republican National Convention in Cleveland, Ohio, back in 2016. Again, during Trump’s reelection campaign in 2020, White voiced his support by participating in rallies and interviews, highlighting Trump’s early support of the UFC, which included hosting one of its inaugural major events at one of his venues.

In 2010, White contributed $50,000 towards a liver transplant for Tuptim Jadnooleum, the daughter of one of Tiger Muay Thai’s instructors. Additionally, in 2011, he donated $100,000 to his former high school for renovations.

Vaughn Ridley/Getty Images

Real Estate

In 2006, Dana White purchased a mansion in Pine Island Court, Las Vegas, for $1.95 million. He acquired three additional mansions in the same neighborhood between October 2016 and June 2017 for approximately $6.2 million. Following the issuance of demolition permits for the properties, White and his family now reside in a lavish mega-mansion in Las Vegas.

Accolades

In 2009, White received the Nevada Sportsman of the Year award. He achieved the title of Promoter of the Year for nine consecutive years at the Wrestling Observer Newsletter Awards. From 2008 to 2019, he was recognized as Leading Man of the Year at the World MMA Awards. In 2019, the Armed Forces Foundation honored him with the Patriot Award.

Dana White Net Worth (Money & Salary)

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Data is from 2023 and 2024, with projections available for 2025 and 2026. Forecast data is also extended to 2027 and 2028.

* This information was taken from various sources around the world, including these countries:

Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.

Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.

Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.

Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.

Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.

Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.

Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.

Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.

Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.

Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.

Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.

Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.

Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.